Lumina insights and data focus exclusively on the online channel, providing must-have support for your product development by:

  • Identifying where the emerging market opportunities are.
  • Pin pointing what health benefits consumers are searching for.
  • Benchmarking key formulation detail which is successful with consumers.
  • Providing detail for competitor analysis.

Our data includes probiotic supplements, juice, cosmetics and kombucha – capturing  over 3,100 brand variants from 25 countries.

Companies we work with:

4 million+ reviews
Taken from leading online retailers and manufacturers' eCommerce platforms.
1,400+ brands
Data from over 1,400 brands and over 3,100 brand variants.
40+ species
Captured in our data, with a further deep-dive into proprietary strains.
Product data
Including dosage, delivery technologies, clean label and more.

Did you know?

Most engaged countries

In 2020 the USA overtook South Korea in global ranking for online reviews, whilst China remains the unquestionable leader.

Key areas

After digestion, immunity & wellness, skin health & diarrhoea are key areas globally for probiotics, presenting massive opportunity.

Immunity formulation

BI-04 is the most prevalent strain  in probiotics positioned for immunity, which saw a boost in review numbers in the wake of COVID-19.

Source: Lumina Intelligence, December 2020. Probiotic categories include: supplements, kombucha, probiotic juice and cosmetics. ‘Global’ refers to data collected from 25 countries over 5 continents.


COVID-19: A Game Changer for Probiotics

This free whitepaper published in March 2021 examines how the pandemic has impacted post-purchase consumer engagement with probiotics, the role of probiotics in defending against infections and opportunities in the market.


Hear from our Clients:

Chief Business Develpment Officer Jordi Riera explains how Lumina’s reports and dashboards help AB-BIOTICS benchmark products on the market, anticipate trends in probiotics and prioritise actions in their development pipeline.


Global Probiotics Market: Trends & opportunities

Probiotics form a large and much-discussed segment of the nutraceuticals space. In this guide, we take a look at the global probiotics market, its key players and what consumer sentiment can tell us about trends and opportunities for growth.


Jordi Riera AB-Biotics
Jordi Riera
Chief Business Development Officer

To track probiotic ecommerce, this is the best tool we’ve tried. At the end of the day, it covers a lot of countries and products without losing accuracy. We always keep an eye on Lumina for anticipating the trends in probiotics. We have a very broad pipeline of development and always need to prioritise – we rely on these trend reports to sometimes decide on what we develop first.

Silvia Castegnaro ROELMI HPC
Silvia Castegnaro
Product Manager

Lumina Intelligence helped me understand better probiotic supplement position not only at a global level but also going deeper, showing the trends related to a specific country region. It is a really completed platform that gives you an idea of the probiotic market, not only for supplements, but also for fermented food and cosmetics.

Daniel Ramon Calvo ADM
Daniel R. Calvo
Global Marketing Specialist B2B Microbiome Solutions

Lumina provides us which some key differentiating elements which are really useful for us. For example, which suppliers are behind each one of the already existing products on the market. With Lumina we get real data and the confidence that the people working behind the data are people that know the market. This, given the situation in the probiotics market nowadays, is really quite unique.

Irene Atlantia Foods
Irene Cisma Diaz
Atlantia Food Trials
Marketing Executive

I would strongly recommend Lumina for any company within the probiotics and sports nutrition sector, as well as any other related company operating in those markets. The tool offers integrated and quality information needed to take efficient decisions and hence, compete in these highly dynamic markets.

Tommaso CSL
Tommaso Spinelli
Centro Sperimentale del Latte
Business Analyst

We were seeking a way to evaluate the probiotics market in terms of market value, products, product labelling, strains used, and how developing trends differ by target population and application. Lumina Intelligence has provided us with the data to do this. We can now better evaluate the direction of trends and different applications based on target populations; it’s become a critical tool for us.

Cosmetics Design Interviews Ewa Hudson

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