Immunity, inflammation, oral health and respiratory probiotics

€250

About the report

Published April 2020. For this report, Lumina Intelligence considered probiotics positioned only to support immunity, inflammation, oral health and respiratory. This included 1116 products in 25 countries on five continents across probiotic supplements, juice,  kombucha and cosmetics

This report provides a top line market overview highlighting countries with the largest prevalence of such probiotic products and corresponding online customer engagement.

Special offer: For a limited time, buy this report and receive our special digital marketing report “Probiotics and the Immune System: How consumers are searching during the COVID-19 crisis”.

What this report tells you

  • Online engagement across leading brand owners and brand variants ranked by number of customer reviews attributed to immunity, oral health and respiratory (IIOR) positioned probiotics.
  • How products containing ingredients from particular suppliers are received by consumers.
  • An analysis of species and proprietary strains present in formulations of IIOR probiotics.
  •  An overview of the prevalence of immunity, inflammation, oral health and respiratory health claims.
  • Examples of products with explicit mentions of inner ear, nose and throat support and upper respiratory tract infections.
  • An index of related science studies.
  • Immunity, inflammation, oral health and respiratory (IIOR) probiotics – global overview
  • Health claim analysis
    • Immunity probiotics: USA, South Africa, India, China
    • Immunity for seniors
    • Inner ear, nose and throat probiotics and inflammation
  • Scientific studies – review

Ewa Hudson Lumina Intelligence

About the author

Ewa Hudson
Director of Insights Lumina Intelligence
With 20+ years experience in tracking health and wellness, microbiome and e-commerce trends, Ewa offers a unique perspective and expertise on the marketplace and its growth opportunities. She oversees the research and content strategy for Lumina Intelligence, a business intelligence service from William Reed. In her previous role, Ewa managed the global Health and Wellness, Nutrition and Ethical Labels industries at Euromonitor International. She has a master’s degree in economics from the university of Poznan, Poland and a postgraduate Marketing studies at the University of Westminster in London.