Skinbiotics: Probiotics for skin health, eczema, allergies & more

Published May 2019. Knowledge around the way nutritional inputs affect the skin microbiome is rapidly advancing and this body of evidence is helping shape diverse and expanding probiotics for skin markets globally. In our report on ‘skinbiotics’ Lumina Intelligence gets under the skin of probiotic cosmetics and ingestible probiotics to find a thriving market full of opportunity to grow.


What this report tells you:

  • Why we need Skinbiotics: the impact of skin disorders like eczema and acne physically, mentally, and socially.
  • Key scientific findings from peer-reviewed studies relating to the impact of probiotics on skin health, eczema, allergies and ageing.
  • A breakdown of both ingestible probiotics and probiotic cosmetics looking at specific strains, brand presence, positioning and how these are received by the consumer through analysis of our review data.
  • What specific attributes underpin successful products in this market.
  • Trends driving this market including clean label, format, number of strains, health claims and more.
  • Regional insights for key countries in this market including China, Australia, Mexico, Brazil, US, Canada and the EU, set within the context of the digital landscape of that particular country .
  • An extensive index of scientific studies relating to skin care and probiotics.

Quick facts:

  • Lumina’s 20 country survey of online offerings found approximately 120 probiotic topical cosmetic products and about 25 orally ingested probiotic food supplements targeted at those with allergies, eczema or other skin irritations including acne. We refer to the entire category as ‘skinbiotics’. Whilst still niche, skinbiotics benefit from consumer attention with the number of customer reviews of probiotic cosmetics posted online doubling in 2018.
  • A select few probiotic strains including L. fermentum and L. rhamnosus dominate in all skin care products; sometimes blended, sometimes not. A wide variance in dosage occurs (as measured by colony forming units (CFU), and wide variance in claim making depending on region and regulations. Multiple strain offerings are less noticeable than in other probiotic sectors like irritable bowel syndrome (IBS).
  • The category benefits from being widely perceived as ‘natural’, and 67% of probiotic cosmetics boast of their clean label and/or vegetarian and free from status. Within clean label, ‘no parabens’ is the most prevalent claim.

Preview – 2 slides of 73:


  • Introduction
  • Why We Need Skinbiotics
  • Probiotic Cosmetics Versus Ingestible Probiotics – Global Developments
  • Regional Insights
  • Skin Science

Got questions about the probiotics market?

We examine the key players, trends and target consumers in over 20 countries, as well as explore how Lumina can help you form a fact-based business strategy.