50% of shoppers make impulse purchases in the convenience market each week.
Track impulsivity in your category now!
Impulsivity plays a critical role in consumer behaviour across the convenience market — from Symbols & Indies to Managed Convenience. It heavily influences purchasing decisions and can shift over time.
With your Convenience Tracking Programme subscription, you can monitor the share of impulsive purchases within your category. Understand whether impulsivity is growing or if consumers are increasingly planning their purchases. Stay ahead by tracking these trends and adapting your strategy accordingly.
You can find this data by searching *impulse in the dimensions search bar through your Convenience Tracking Programme access. Here you’ll find impulse purchases by categories and products as well as the reasons consumers made impulse purchases.
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Using these impulse dimensions in conjunction with other dimensions we have helps build a story of what is happening in impulse specific to your areas and interests
Data periods – This allows you to see impulsivity trended over time and also allows you to compare year on year time periods. This is fundamental to any data pull.
Channel and Retailers – This allows you to see how impulsivity changes across different convenience channels and retailers. Filter to retailers you work for or with and find out how impulsivity changes across the market.
Pack Size – This allows you to see how pack size choices are affected by impulsivity, try adding this dimension to the filters drop zone and see how different pack sizes change in levels of impulsivity.
Location in Store – This allows you to see how impulsivity changes across different locations in the store. Are you thinking about pushing your products towards a different store location? Check how impulsively driven that location is.
If you’re interested in other ways impulsivity to be tracked or want any further information please contact your Customer Success Manager for more details.