MENU ENGINEERING & ANALYSIS SOFTWARE

Menu Tracker

Track, compare & analyse the pricing & menu composition of major UK pub, restaurant, QSR, sandwich and coffee shop operators.

Make menu data work for you

One tool to track, compare & analyse menus to drive business results.

COMPETITIVE ANALYSIS

Compare menus: side by side

How does your menu composition compare with your competitors?

Compare your menus side by side with other brands across the industry. Analyse the menu engineering techniques and NPD of your competitors, including promotions, customisable dishes and items tagged with dietary information.

MARKET TRENDS

Track menu price inflation. As it happens.

Updated monthly, Menu Tracker provides the most accurate source of menu product and pricing information and analysis on the UK food and drink market.

Ensure your pricing structure remains competitive by analysing regularly updated menu pricing data enabling you to track inflation across the market and compare your pricing structure to your competitors.

COMMERCIAL ANALYSIS

Identify opportunities for your category and inform NPD

Identify new trends in food & drinks for NPD opportunities.

Seek opportunities to premiumise your offer and increase average spend.

Map out product categories on menus to create a target list of key channels, courses, operators or cuisine types to identify gaps and focus your commercial efforts.

MENU DEVELOPMENT

Gain a competitive advantage with data-led menu development

What business trends are most likely to impact your menu? Which culinary trends should make the cut?

Menu Tracker provides a detailed, up-to-date view of menu trends and new dishes competitors have added to the menus of leading food & drink operators to help you develop a unique offering or tap into the current trends and innovate with confidence.

Answer your menu & pricing queries fast

What’s the average price of a flat white within coffee shops? What’s the most popular sandwich filling? Which QSR brand offers the most customisable dishes?

With 30+ intuitive data filters, Menu Tracker offers a high level of granularity to answer the most complex of queries

Filter menu data by

  • Year
  • Month
  • Season
  • New
  • Word count item description​
  • Word count item title
  • Adjectives
  • Dish Title
  • Dish Description
  • Item Price
  • Item Count
  • Sustainability/welfare claims
  • Psychological pricing
  • Course
  • Food or Drink
  • Sharing
  • Dish type
  • Calorie level
  • Calories
  • Ingredients
  • Ingredients flat
  • Ingredient Preparation
  • Customisable
  • Customisable type
  • Dietary Alternatives
  • Grape
  • Hot or Cold
  • Wine Region
  • Wine Country
  • Item Size
  • Provenance
  • Alcohol Or Non-Alcohol

Channels & brands included

  • PizzaExpress
  • Nando’s
  • Pizza Hut
  • Prezzo
  • Frankie & Benny’s
  • Wagamama
  • Zizzi
  • Miller & Carter
  • Côte
  • TGI Fridays
  • Bill’s
  • Bella Italia
  • YO!
  • ASK Italian
  • Gourmet Burger Kitchen
  • Byron
  • Franco Manca
  • Las Iguanas
  • Honest Burgers
  • Turtle Bay
  • Wetherspoon’s
  • Hungry Horse
  • Sizzling Pubs
  • Vintage Inns
  • Harvester
  • Beefeater
  • Brewers Fayre
  • Toby Carvery
  • Ember Inns
  • Chef & Brewer
  • Stonehouse Pizza & Carvery
  • Slug & Lettuce
  • Nicholson’s
  • Farmhouse Inns
  • Table Table
  • All Bar One
  • BrewDog
  • Revolution
  • The Lounges
  • O’Neill’s
  • McDonald’s
  • Domino’s
  • KFC
  • Burger King
  • Papa John’s
  • Pret A Manger
  • Pizza GoGo
  • Pepe’s Piri Piri
  • Five Guys
  • Itsu
  • Wimpy
  • Chicken Cottage
  • Leon
  • Wasabi
  • Taco Bell
  • Tops Pizza
  • Tortilla
  • Stone Willy’s Pizza
  • German Doner Kebab
  • Coco Di Mama
  • Costa Coffee
  • Subway
  • Greggs
  • Starbucks
  • Caffè Nero
  • Auntie Anne’s
  • Cooplands Bakery
  • Greenhalghs Bakeries
  • Coffee #1
  • Upper Crust
  • Creams Café
  • Little Chef
  • Kaspas Desserts
  • Wenzel’s
  • Warren’s Bakery
  • Birds Bakery
  • Gail’s Artisan Bakery
  • Heavenly Desserts
  • Harris + Hoole
  • Joe & The Juice

Menu insight for all the functions within your business

Subscription to Menu Tracker provides category, insight and menu development teams. with comprehensive reports, interactive dashboards and analysis tools allowing for custom, in-depth analysis.

Take control over your data with intuitive data filters to get to the insight that matters to you in seconds.

Our dashboard visualises data with clear, easy-to-follow charts and ranking tables. It covers key menu trends including dish count and average price fluctuations, customisation, psychological pricing and phrasing analysis.

Each month we conduct our own topical analysis using data from Menu Tracker. These may focus on particular ingredients, channels, menu pricing, region etc. These reports generally include:

  1. Dish counts
  2. Course analysis
  3. Channel analysis
  4. Dietary requirement analysis
  5. Industry examples

Examine specific menu data by running your own queries from Lumina Intelligence Menu Tracker.

Watch demo of the Menu Tracker

Who we work with

We work with the leading FMCG brands

Charlotte Westacott-square
Charlotte Westacott
Nisa Retail
Insight Manager

The impact of Covid on Lumina Intelligence’s Convenience Tracking Programme ended up being a positive one. The product transitioned into a deeper, more dynamic and representative tracker of shopping behaviour which has increased its value within our business.

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Ben Campbell
Costcutter
Brand, Campaigns & Insight Manager

The new data analysis and visualisation tools supplied by Lumina Intelligence in the form of the self-serve dashboard and the Analyse Further function have been a giant leap forwards, providing access options for all levels of experience and expertise and we are really using them across all business functions. The tools are both advanced in their capabilities and intuitive in their functionality and have allowed us to better utilise insight within the organisation.

Oliver Steward
Nestle Confectionery

The data analysis and visualisation tools supplied by Lumina Intelligence in the form of the self-serve dashboard and the Analyse Further function have enabled significant progression in providing access options for all levels of category experience and expertise. This is crucial in building capability within the team and developing compelling category stories to share with both internal and external stakeholders. The tools are both advanced in their capabilities and intuitive in their functionality.

TARQUIN BARRETT-square
Tarquin Barrett
Mondelez International
Customer Category Development Manager

I was impressed by Lumina Intelligence’s quick reaction and support given around Covid insights in a really tough time. Programs like CTP provided vital insights for us and our customers.

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Charlotte Prain
Pladis Global
Category Development Manager

I have been using the Lumina data tools frequently since launch. Lumina Intelligence has taken the time to find the right solution for us which helps us gain additional clarity and insight into the data and therefore maximise the return. The insights as well as ability to drill down further into the data has been invaluable in understanding the ever-changing market, channel, and shopper dynamics, and the increased frequency of delivery has been timely to capture this

Derek Baker-square
Derek Baker
KP Snacks
Impulse Category Lead

Despite facing significant disruption due to Covid, the Convenience Tracking Programme has emerged as a stronger data service. The new approach to data collection and data/insight delivery has led to a number of benefits to us as a client, helping inform our own business on the current dynamics, but more importantly, helping us support our retail partners

CLARA MOMBESHORA
Clara Mombeshora
Coca-Cola Europacific Partners 
Business Insights Manager - Convenience, Fuel & Wholesale

The Convenience Trackign Programme provides greater depth and breadth in terms of sample size and coverage whilst retaining the core value of the product as a behavioural tracker.

Stuart Eagland
Kepak
Category Executive

I have been using the Lumina data tools frequently since launch. They have taken the time to find the right solution for customers which gets the maximum value from the research data.

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Tom Range
McColl's
Customer Insight Manager

Having used the Lumina Intelligence Convenience Tracking at McColl’s over the last year, we feel across the business that it is an invaluable product to understand the trends in convenience shoppers and their behaviours. We regularly use the data to update key senior stakeholders around shopper missions and trends, and specifically how our McColl’s shoppers compare, and where future opportunities for growth may be. The team at Lumina Intelligence are always on hand to support with any key questions/reporting queries and the overall solution is great value for money.

penny-williams-muller-250-250
Penny Williams
Muller Yogurts & Desserts UK
Senior Category Manager Convenience & Discounters

Lumina Intelligence Convenience Tracking programme has allowed us to create an aligned view of the convenience market across our internal teams. We can link our strategy to a reliable data source for the first time which gives us confidence when we can share our strategy with our customers.

Jody Johnson
Spar UK
Strategy and Planning Manager

The Convenience Tracking Programme data supports us at SPAR UK in developing our marketing strategy. We have built our shopper segments into the data to better understand our shoppers and their shopping behaviour. The continuous tracking data helps us to identify any key changes, as well as look at the impact of seasonality and other key events. The Lumina Intelligence team presents the latest trends and insights to our senior stakeholders each quarter to add further value to the insight.