On Demand Convenience – or ODC – is an emerging channel, encompassing delivery from convenience stores and direct to consumer solutions including recipe boxes. In common with most delivery channels, ODC has benefitted from the coronavirus lockdown as consumers have been keen to avoid going to stores – giving this new route to market a significant boost. Delivery from convenience stores also has the advantage of short delivery times, allowing this service to be somewhat more impulsive than online grocery from supermarkets. ODC is well placed to compete with foodservice delivery, with over a quarter of consumers saying they could…
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