EATING & DRINKING OUT PANEL
Helping Brands Grow in UK Eating & Drinking Out Through Always‑on Insight
Always‑on consumer, occasion and channel insight for the UK out‑of‑home channels – all in one platform. Helping commercial, category and insight teams understand how people eat and drink across every format and occasion.
Align your strategy with real eating‑out behaviour
See how people choose, order and consume food and drink across the UK so you can act on real behaviour, not assumptions. Understand how consumer demographics, macroeconomic shifts, and dining motivations impact real-world spend.
- Understand the balance between drink-led and food-led occasions to optimise menus, pricing and promotions
- Track consumer demographic shifts and behavioral changes over time
- Validate new product development
- Support joint business planning and menu pitches with credible consumer data
- Monitor consumer spending barriers and economic trading-down patterns.
Optimise performance across day-parts, channels and delivery
Understand when, where and how demand concentrates across eating-out occasions, with deep visibility into the rapidly growing delivery market.
Use insight to guide decisions on menus, formats, promotions and channel focus so effort is aligned to how people actually spend.
- Identify high-growth dayparts to prioritise menus, marketing and availability
- Track your brand’s performance over time across dine-in, takeaway, delivery, and click-and-collect formats.
- Understand how demand splits between dine-in, takeaway and delivery
- Assess which promotions resonate by time of day and occasion
- Benchmark local performance against competitors to highlight missed opportunity
Identify switching behaviour to protect your share of occasions
See exactly where consumers are switching, leaking, or staying loyal across the hospitality landscape.
- Uncover cross-channel leakage insights highlighting exactly where consumers redirect their spend when trading down or switching operators.
- Gain clarity on volume drivers instantly seeing whether your growth is driven by market expansion or shifting consumer loyalty from immediate competitors.
- Prioritise menu, promotion, and marketing decisions based on where they will secure the greatest volume and protect your existing baseline.
Grow your share of food-to-go occasions
Discover not just what consumers buy on the go, but why. Uncover the hidden drivers behind every choice – whether they’re fuelling a fast convenience run or meeting up for a social drink.
- Identify the key missions behind food-to-go occasions
Clear, quantified view of why consumers buy – from convenience-led needs to treat-driven moments. - Track how food-to-go is actually consumed
Map eating behaviours across quick bites, routine meals, and more engaged occasions.
The most comprehensive and continuous view of UK Eating & Drinking Out behaviour
Our Eating & Drinking Out Panel tracks consumer behavior across dine-in, takeaway, and delivery. With 78,000 annual survey responses weighted to the UK adult population, it combines huge scale with weekly updates. Brands and operators get the rich behavioral and demographic insights needed to spot opportunities and make confident, data-driven decisions.
78,000
consumer survey responses per annum, capturing eating and drinking out occasions continuously across the year and weighted to be nationally and demographically representative.
900+
operators across all out of home channels, covering pubs & bars, restaurants, coffee & sandwich shops, QSR, retail & catering.
10+
OOH channels – comprehensive coverage
Self-serve dashboards and analytical tools to explore insights, test hypotheses and support decision-making
The Benchmarking Tool provides a robust, data-driven view of brand performance within a chosen channel, enabling teams to compare competitors, understand consumer dynamics, and identify growth opportunities. By combining KPI tracking, consumer profiling, and satisfaction metrics, it supports strategic decision-making and strengthens competitive positioning.
What this tool enables
- Track KPI trends over time and benchmark brands against the channel average to identify leaders and underperformers
- Compare performance using indexed scorecards across spend, frequency, and NPS
- Understand brand audiences through detailed demographic, lifestage, and psychographic profiling
- Identify regional and daypart strengths to uncover where and when brands perform best
- Analyse consumer missions to understand what drives visits and occasions
- Benchmark customer satisfaction and NPS to pinpoint strengths and improvement areas
- Identify key levers to drive growth, differentiation, and competitive advantage
The Food Led Tool provides a comprehensive, data-driven view of food-led occasions, enabling teams to understand market performance, consumer behaviour, and category dynamics across eating and drinking out. It brings together KPIs, dish performance, consumer insight, and market sizing to support strategic planning, menu optimisation, and commercial decision-making.
What this tool enables
- Track overall market health through KPIs such as penetration, spend, and occasion share
- Identify growth and decline at dish level to inform menu and category strategy
- Unlock cross-selling opportunities through food and drink pairing analysis
- Monitor daypart trends to understand when occasions happen and how they shift over time
- Map the full customer journey from motivation to purchase and promotion impact
- Analyse consumer demographics, lifestages, and psychographics to target key audiences
- Size the total market and model growth scenarios to support business planning
The Drink Led Tool delivers a comprehensive, data-driven view of drink-led occasions, enabling teams to understand performance, consumer behaviour, and category dynamics across the out-of-home market. It combines KPI tracking, drink performance, consumer insight, and occasion analysis to support ranging decisions, activation strategies, and overall category growth.
What this tool enables
- Track overall drinks market performance through KPIs such as penetration, spend, and drinks per occasion
- Analyse drink category performance to identify growth and decline across alcoholic and non-alcoholic segments
- Unlock cross-selling opportunities through food and drink pairing analysis
- Identify when drink-led occasions peak across the day to optimise targeting and operations
- Understand the full consumer journey, from motivations and occasions to order type and promotions
- Profile drink-led consumers using demographic, lifestage, and psychographic data
- Explore purchase motivations to inform messaging, ranging, and promotional strategies
Analyse Further gives analysts access to our most advanced data interrogation tool, offering full pivot‑style flexibility. Build bespoke reports from scratch and explore all available insight variables to shape the data however you need—all within the Lumina platform.
Our Quarterly Reports give subscribers a concise overview of the latest quarter in the UK eating out market, summarising the key shifts in consumer behaviour, missions, categories and channel performance.
Each report highlights the most important trends from the past 13 weeks — making it an essential snapshot of what’s driving the market right now.
Turn our insight into your growth in the eating out channel
Let us walk you through the key dashboards and outputs, showing how they support channel strategy, opportunity sizing and competitive benchmarking.
How clients use the Eating & Drinking Our Panel
We utilise the Lumina Intelligence Eating & Drinking Out Panel to understand key consumers trends for our all our market channels across bakery. Within our category team, we benefit from having access to both the in-depth data tools plus our fantastic account manager. This allows us to use our internal resource efficiently as well as lean on the team to unlock the important ‘so-what’s’ behind the data.
Our recent partnership with Lumina Intelligence has been successful and well received across all of our internal teams. The Eating & Drinking Out Panel helps us to identify key areas of opportunity and ensure our decisions are backed consumer data.
Case Study: Discover how Mondelez utilises the Eating and Drinking Out Panel data
See how Mondelez uses Lumina Intelligence’s research programmes to gain an understanding of their customers and markets and contextualise snacking within the total out of home market.
Trusted by leading suppliers and operators across UK foodservice
