Mondelez are one of the largest snack companies in the world with global net revenues of $25.9 billion and net earnings of $3.4 billion in 2018. Mondelez makes and sells primarily snacks, including biscuits (cookies, crackers and salted snacks), chocolate, gum & candy as well as various cheese & grocery and powdered beverage products.
“We subscribe to a number of key programmes across Retail and Foodservice, which provide us with the ability to get an understanding of our customers and markets and the position of snacking (especially confectionery) within the market.” – Customer Category Development Controller
What problem did you hope Lumina Intelligence would solve?
With changes in our foodservice Team, including some new team members, we really wanted to ensure everyone had a thorough and deep understanding of the market internally and from an external perspective, ensure we had the latest insights to share with our customers to drive mutual growth.
Why did you choose Lumina Intelligence?
The main reasons were strong foodservice insight and data available through Lumina’s Eating Out Panel and Operator Data Index, as well as knowledgeable team that knew the company and could link it to our product range and our extensive category insight and understanding.
How has Lumina Intelligence helped solve that problem?
We subscribe to a number of key programmes across Retail and Foodservice, which provide us with the ability to get an understanding of our customers and markets and the position of snacking (especially confectionery) within the market. Having a view of the different operators, trends in the market and future outlook is key for us to activate our brands, collaborate with our customers and understand how to mutually succeed in the Food to go/Out of home market.
The Bottomline
How Lumina Intelligence helped Mondelez?
Detailed view of the different, key operators
Deep understanding of trends in the market
Future market outlook for brand activations
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