Britvic is the largest supplier of branded still soft drinks and the number two supplier of branded carbonated soft drinks in GB, and it is an industry leader in Ireland and France.
“Team experience, knowledge and understanding of the data and market was key for us to choose Lumina Intelligence as the agency in charge of the project. The ability to use different sources of information was essential to ensure we could cover all the market information we required. ” – Rosa Handscomb-Allen, Business Insight Manager
What problem did you hope Lumina Intelligence would solve?
We wanted to understand where to position our products in the Out of home market for 2021. Therefore, we were looking at wholesale, delivery, convenience and out of home in order to get a sense of the trends in the market and plan out for a future strategy.
How has Lumina Intelligence helped solve that problem?
Subscription to Lumina Intelligence research data gave us ability to get to the level of information we needed, as well as the opportunity to link the data back to the soft drink market. Team experience, knowledge and understanding of the data and market was key for us to choose Lumina Intelligence as the agency to contribute to the project. The ability to use different sources of information was essential to ensure we could cover all the market information we required
What Lumina Intelligence solutions did you use?
We used a combination of different sources: Convenience Tracking Programme for convenience data, Future of Convenience Report for future trends to watch out for, Wholesale Programme, Eating Out Panel data on day-parts and drinks, Omnichannel Barometer 2018 for info on plastics and sustainability, Eating out in the UK Report 2019, Omnichannel Barometer November 2019 for a view on low-2-no.
Why did you choose Lumina Intelligence?
We knew choosing Lumina Intelligence products would provide a great view on the different markets.
How Lumina Intelligence helped Britvic?
Understand where to position Britvic products
Opened a great view on the different markets
Get a sense of the trends in the market and plan out for a future strategy
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