Part of the Emmi Group, Emmi Desserts is a premium bakery manufacturer with strong credentials across the foodservice sector. While the business already partners with several operators, it identified an opportunity to expand its presence with a major UK operator where previous discussions had not converted into a partnership.
To support upcoming commercial conversations, Emmi Desserts partnered with Lumina Intelligence to build an insight-led category proposal.
“Emmi Desserts values Lumina Intelligence for its deep understanding of the UK foodservice market ” – Emmi Desserts
The Challenge
The operator’s existing bakery offer was largely supplied through value-led models. As a premium manufacturer, Emmi Desserts needed to demonstrate how higher-quality, differentiated products could drive incremental value rather than compete directly with standard lines.
The business wanted to understand:
- How consumers differ across leading operators in the sector.
- Where gaps exist within the current bakery range.
- Whether premium innovation could enhance the offer.
- The potential commercial upside of introducing new products.
Why Lumina Intelligence?
Emmi Desserts values Lumina Intelligence for its deep understanding of the UK foodservice market.
By combining operator benchmarking with consumer profiling and usage & attitude insight, Lumina was able to ground the proposal in real shopper behaviour and competitive context.
Our Approach
Lumina delivered a focused deep dive covering:
- Consumer profiling across leading operators.
- Assessment of the current bakery offer and purchase drivers.
- Identification of whitespace opportunities within the category.
- A framework for concept testing and evaluating purchase intent.
The Outcome
The project equipped Emmi Desserts with a clear, insight-led narrative to support commercial discussions.
The work highlighted where premium bakery could strengthen the operator’s offer, identified innovation opportunities, and quantified the potential value of introducing new products, positioning Emmi Desserts as a strategic partner rather than a standard supplier.
The Bottomline
How Lumina Intelligence helped Emmi Desserts
Consumer profiling across leading operators
Identification of whitespace opportunities within the category
A framework for concept testing and evaluating purchase intent
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