MEAL DEAL MONITOR
Understand, Optimise and Grow Your Share of Meal Deal Occasions
A continuous, data‑led view of how meal deals are priced, built and performing across retail and foodservice – connecting real shopper behaviour with real‑world execution.
- Set the right pricing and value architecture
- Optimise range and bundle design
- Strengthen conversations with retail partners
- Win share in a fast‑evolving, competitive market
Meal deal occasions are growing fast, but becoming harder to win. Meal Deal Monitor gives you the insight you need to capture this opportunity.
Value now goes beyond price to include quality, choice and trust, while retail and foodservice compete for the same missions.
Premium and treat options are reshaping expectations, and even small changes in price or range are shifting behaviour making the right insight critical to capture growth.
- £24.9bn market with food-to-go continuing to outpace the wider eating out sector
- +3.4% YoY growth, driven by high-frequency, value-led occasions
- 24% of total occasions, highlighting its central role in convenience missions
Optimise range, price and promotions with confidence
Understand what really drives value perception, beyond price
Identify where trade-up is coming from and how to unlock more of it
Spot risks early, from declining quality perception to changing behaviours
Align teams around a single, consistent view of performance
Continuous, real-world insight into meal deal performance
3,000
consumer interviews per quarter capturing missions, frequency, trade-up and the drivers of value perception.
Social listening
ongoing analysis of consumer sentiment, emerging trends and what’s landing in market.
Quarterly, continuous tracking
to monitor shifts in pricing dynamics, competition and consumer behaviour over time. Delivered via report formats packed with actions you can implement into your business
Integrated Lumina Intelligence expertise
consumer, sentiment and market expertise combined to show what is actually happening, not just what is claimed
Supporting clients in Food To Go space
Secure your access to Meal Deal Monitor
Secure your access before 30 June to be part of the next Meal Deal Monitor research cycle.