CCEP is one of the leading consumer goods companies in Western Europe, known for its market-leading soft drink brands. With delivery aggregators transforming foodservice and grocery occasions, CCEP aimed to refine its approach to this rapidly growing channel.
“The Lumina team brought depth and clarity to our Vision 2030 workshop. Their shopper expertise, particularly around new cluster frameworks and emerging trends, gave our teams the insight needed to think bigger and more strategically. Flora’s presentation set the tone for a high-impact day, and the support throughout helped us land on clear, focused priorities that will shape our future direction. It was a brilliant example of insight turning into action.” – Adam West, Insights Manager, Convenience and Wholesale, CCEP
The Challenge
As aggregator platforms became a more prominent consumer touchpoint, CCEP faced the challenge of optimising visibility and share of voice within these environments. The objective was to improve Soft Drink (SD) incidence across both food-to-go (FTG) and grocery occasions by enhancing consumer experiences across the entire delivery journey – from pre-shop discovery to post-purchase.
Our Approach
Lumina delivered a bespoke analysis of aggregator platforms, mapping the customer journey across pre-shop, in-app, and post-shop touchpoints. This included assessing brand placement, promotional mechanics, menu design, and product visibility. Opportunities were identified to boost SD relevance within existing partner environments and maximise CCEP’s share.
Why Lumina Intelligence?
Lumina Intelligence was selected for its specialist understanding of the digital foodservice ecosystem. Its unique combination of consumer mission data, aggregator landscape analysis, and in-app behavioural insight enabled a tailored strategic approach. Lumina’s consultancy support ensured actionable outputs aligned with commercial growth goals.
The Outcome
Key results from the collaboration included:
- Strategic roadmap to optimise aggregator presence.
- Clear identification of barriers to SD purchase.
- Tailored recommendations on how to enhance the shopper journey and increase incidence.
- Improved internal understanding of aggregator potential and role within omnichannel strategy.
The project has provided CCEP with both tactical levers and long-term direction in a channel that continues to grow in strategic importance.
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