In this short video, Tom Swann, Customer Success Manager at Lumina Intelligence, demonstrates how to use the Location in Store dimension within the Convenience Tracking Programme (CTP) to better understand where shoppers pick up specific products in-store.
By filtering the data by sub-category – in this case, chocolate confectionery – Tom shows how businesses can uncover behavioural shifts in product engagement. While the main product shelf remains the most common location for consumers to pick up chocolate items, the data reveals a slight year-on-year decline. In contrast, there’s a modest increase in pick-ups from till displays and end-of-aisle fixtures.
These subtle changes highlight the importance of reviewing in-store strategies regularly. Whether you’re a retailer aiming to boost impulse sales, or a supplier planning your next promotional campaign, insights from CTP can help you make more informed decisions about merchandising, space allocation, and product visibility.
CTP captures real-time shopper behaviour across the convenience channel, giving you a competitive edge in understanding how and where buying decisions are made.
Watch the video to see how easily you can use CTP to uncover actionable insights and optimise your in-store execution.