Thank you for joining us...
Explore how Lumina Intelligence can help you navigate the alcohol category
Understand Your Consumer & Category
Build a clear picture of who is buying, consuming and engaging with your category, brand or channel. We combine shopper, consumer and guest insight to uncover the demographics, attitudes, occasions and behaviours driving performance across both Retail and Eating Out.
Typical questions we answer:
- Who is my category, brand or channel consumer?
- How do they differ from the total market?
- What occasions are driving consumption?
- How should I target and engage them more effectively?
- Which consumer groups offer the greatest growth potential?
Measure Performance & Identify Opportunities
Understand how your category, channel or brand is performing and where growth opportunities exist. Through year-on-year reviews and deep-dive analysis, we assess changing consumer behaviour, market trends and occasion dynamics to reveal what’s driving growth and decline.
Typical questions we answer:
- How is my category performing year-on-year?
- How has consumer behaviour changed?
- Which occasions, missions or channels are growing fastest?
- How does my performance compare to the wider market?
- Where are the biggest opportunities to grow share and value?
- What can we learn from key trading periods such as Summer or Christmas?
Turn Insight into Growth
Move beyond understanding the market to developing actionable strategies. By bringing together consumer insight, market intelligence, industry trends and best-practice examples, we help businesses identify opportunities, solve challenges and plan for the future.
Typical questions we answer:
- Why is my brand, retailer or category underperforming?
- What are the biggest growth opportunities in Beer, Wine & Spirits?
- How can I unlock growth in a specific channel or occasion?
- How do I turn an identified opportunity into action?
- What trends should I be preparing for over the next 12-36 months?
- How can I future-proof my category strategy?
Ready to Unlock Growth in Beer, Wine & Spirits?
Whether you’re looking to understand your shoppers, identify growth opportunities, respond to market change or build your next category strategy, our team can help.
Get in touch to discuss your business challenge and discover the most relevant insight solution for your needs.