92% of probiotics carry a health claim in USA. This free report provides a top line overview, comparing claims made on pack versus those on websites as well as the online engagement amongst brands with a health claim. The report also flags ingredient sources of claims.
Lumina’s research is based on information from 316 product variants of 73 probiotic brands owned by 69 companies in the US.
Health claim data was updated in between November 2019 and January 2020. Whilst the majority of products were first captured in Dec 2017, new products were added to the research scope in Jan 2020.