MENU TRACKER
Menu Pricing, NPD & Promotions Insight for UK Foodservice
Track, compare & analyse the pricing & menu composition of major UK pub, restaurant, QSR, sandwich and coffee shop operators.
Make menu data work for you
One tool to track, compare & analyse menus to drive business results.
COMPETITIVE ANALYSIS
Compare menus: side by side
How does your menu composition compare with your competitors?
Compare your menus side by side with other brands across the industry. Analyse the menu engineering techniques and NPD of your competitors, including promotions, customisable dishes and items tagged with dietary information.
MARKET TRENDS
Track menu price inflation. As it happens.
Updated monthly, Menu Tracker provides the most accurate source of menu product and pricing information and analysis on the UK food and drink market.
Ensure your pricing structure remains competitive by analysing regularly updated menu pricing data enabling you to track inflation across the market and compare your pricing structure to your competitors.
COMMERCIAL ANALYSIS
Identify opportunities for your category and inform NPD
Identify new trends in food & drinks for NPD opportunities.
Seek opportunities to premiumise your offer and increase average spend.
Map out product categories on menus to create a target list of key channels, courses, operators or cuisine types to identify gaps and focus your commercial efforts.
MENU DEVELOPMENT
Gain a competitive advantage with data-led menu development
What business trends are most likely to impact your menu? Which culinary trends should make the cut?
Menu Tracker provides a detailed, up-to-date view of menu trends and new dishes competitors have added to the menus of leading food & drink operators to help you develop a unique offering or tap into the current trends and innovate with confidence.
Answer your menu & pricing queries fast
What’s the average price of a flat white within coffee shops? What’s the most popular sandwich filling? Which QSR brand offers the most customisable dishes?
With 30+ intuitive data filters, Menu Tracker offers a high level of granularity to answer the most complex of queries
Filter menu data by
- Year
- Month
- Season
- New
- Word count item description
- Word count item title
- Adjectives
- Dish Title
- Dish Description
- Item Price
- Item Count
- Sustainability/welfare claims
- Psychological pricing
- Course
- Food or Drink
- Sharing
- Dish type
- Calorie level
- Calories
- Ingredients
- Ingredients flat
- Ingredient Preparation
- Customisable
- Customisable type
- Dietary Alternatives
- Grape
- Hot or Cold
- Wine Region
- Wine Country
- Item Size
- Provenance
- Alcohol Or Non-Alcohol
Channels & brands included
- PizzaExpress
- Nando’s
- Pizza Hut
- Prezzo
- Frankie & Benny’s
- Wagamama
- Zizzi
- Miller & Carter
- Côte
- TGI Fridays
- Bill’s
- Bella Italia
- YO!
- ASK Italian
- Gourmet Burger Kitchen
- Byron
- Franco Manca
- Las Iguanas
- Honest Burgers
- Turtle Bay
- Wetherspoon’s
- Hungry Horse
- Sizzling Pubs
- Vintage Inns
- Harvester
- Beefeater
- Brewers Fayre
- Toby Carvery
- Ember Inns
- Chef & Brewer
- Stonehouse Pizza & Carvery
- Slug & Lettuce
- Nicholson’s
- Farmhouse Inns
- Table Table
- All Bar One
- BrewDog
- Revolution
- The Lounges
- O’Neill’s
- McDonald’s
- Domino’s
- KFC
- Burger King
- Papa John’s
- Pret A Manger
- Pizza GoGo
- Pepe’s Piri Piri
- Five Guys
- Itsu
- Wimpy
- Chicken Cottage
- Leon
- Wasabi
- Taco Bell
- Tops Pizza
- Tortilla
- Stone Willy’s Pizza
- German Doner Kebab
- Coco Di Mama
- Costa Coffee
- Subway
- Greggs
- Starbucks
- Caffè Nero
- Auntie Anne’s
- Cooplands Bakery
- Greenhalghs Bakeries
- Coffee #1
- Upper Crust
- Creams Café
- Little Chef
- Kaspas Desserts
- Wenzel’s
- Warren’s Bakery
- Birds Bakery
- Gail’s Artisan Bakery
- Heavenly Desserts
- Harris + Hoole
- Joe & The Juice
Menu insight for all the functions within your business
Subscription to Menu Tracker provides category, insight and menu development teams. with comprehensive reports, interactive dashboards and analysis tools allowing for custom, in-depth analysis.
Take control over your data with intuitive data filters to get to the insight that matters to you in seconds.
Our dashboard visualises data with clear, easy-to-follow charts and ranking tables. It covers key menu trends including dish count and average price fluctuations, customisation, psychological pricing and phrasing analysis.
Each month we conduct our own topical analysis using data from Menu Tracker. These may focus on particular ingredients, channels, menu pricing, region etc. These reports generally include:
- Dish counts
- Course analysis
- Channel analysis
- Dietary requirement analysis
- Industry examples
Examine specific menu data by running your own queries from Lumina Intelligence Menu Tracker.
Discover how our clients use Menu Tracker
“Lumina Intelligence Menu Tracker is invaluable for understanding price increases in our key channels to identify the impact of inflation and also compare channel performance. We look at menu counts, NPD and price changes on a monthly basis to report back to senior stakeholders in our business.”
Jason Winstanley
Head of Research and Insight, Pilgrims
“Lumina’s Menu Tracker is a great tool to gain an understanding of the role of our categories of interest across foodservice menus. At Kepak we will use Menu Tracker when considering a New Product Launch as well as to understand how operators use titles and descriptions on menu’s. The tool also allows us to analyse how operators portray dietary requirements, and most recently Meat Free categories to their customers. The data and insights from this subscription are invaluable especially when coupled with the thorough and helpful service of our account team.”
Satty Virdee
Senior Category Manager, Kepak
Who we work with
We work with the leading FMCG brands
