The Microbiome Through the Life Stages: Life Stage Probiotics in a Digital World

The terrain for developing and marketing probiotics is changing fast. Research into the human microbiome and how its impact on health varies over the course of a lifetime is revolutionising the therapeutic applications of probiotics. In tandem with this, the rapidly evolving online retail space is providing industry with a unique way of gauging the level of consumer satisfaction with their products. The strategic value of this, however, is far from being optimised.

Microbiome through the life stages probiotics in a digital world

In this paper we examine consumer engagement and the move towards life stage probiotic products, based on data collected in December 2017, June 2018 and December 2018.

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