Probiotic e-commerce undergoes a degree of market correction in the second half of 2021, after two consecutive 6-month rises of over 60%. Product de-listings and losses of reviews by some brands adversely affect the marketplace. Despite these challenges, globally, probiotics record a good 67% growth of reviews in the full year 2021.
Novel health applications still drive the global growth..
Innovation is continually fuelled by increasing market presence of non-classic probiotic species and their ferments, yeast and prebiotics with products containing proprietary strains driving the global engagement.
Download a summary of key findings from our data updates in 2021.