Whitepaper: The Rise of Plant Protein in Sports Nutrition

The high protein trend has succeeded in pushing sports nutrition products, once the preserve of serious athletes and body builders and distributed exclusively in gyms and specialist retailers, into the mainstream. One notable feature of the new generation of sports nutrition products is the progressive shift away from animal protein sources, such as dairy and egg, towards plant sources in order to attract a much wider audience than ever before.

Whitepaper the rise of plant protein

This paper highlights the key trends that strengthen this development and explores ways, in which manufacturers can succeed in differentiating their products, since claims like “100% plant protein” and “vegan” are starting to become too commonplace to captivate consumer attention.

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