The IPA World Congress + Probiota Americas Digital Summit took place on June 15, 16 & 17, 2021 and brought together experts from the worlds of business and science to expand their knowledge and understanding of prebiotics, probiotics and microbiome modulation for better human health.
In her presentation, Lumina Intelligence’s Director of Insights Ewa Hudson explores the digital landscape for probiotics and prebiotics in the Americas. Online engagement for probiotic supplements witnessed a spectacular rise in the Americas during 2020, especially towards the second half of the year. This presentation quantifies the change.
