Today, dozens of fair trade certifications with global reach have emerged, spanning multiple commodities from wine and bananas to sugar, cocoa and tea. According to Lumina Intelligence research, around a quarter of the bestselling chocolate, coffee and tea products globally now make a third-party certification claim.
Focusing on tea, coffee and cocoa, this paper examines what companies are now committed to and how transparency on company programmes and third-party certification standards differ, as well as how these sustainable claims are communicated to end consumers in the burgeoning e-commerce market.