Whether it’s gluten free, high protein or vegan, there is no doubt that health is firmly on the agenda for consumers and isn’t going anywhere. With access to vast amounts of information from social media platforms to health websites, consumers now consider themselves experts in what it means to be ‘healthy’.
This reports outlines the most popular diets, how they came to be and which consumers to target.
What this report tells you:
- An overview of the rising trend for healthy eating
- Animal free diets
- High protein diets
- Gluten and dairy free diets
- The superfood craze
- The changing nature of trends