Probiotics Reports 16th May 2023

South Korea: Probiotic supplements in e-commerce

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About the report

Published November 2020. With close to half a million customer reviews (July 2020) South Korea demonstrates a high level of online engagement with probiotics, ranking 2nd globally. It’s e-commerce offers a strong, stable growth opportunity for probiotics, with a 37% rise in reviews in the first half of 2020, and with only 5% of products withdrawn over the research period of July 2017 and June 2020. As part of its new series of country fact sheets, Lumina Intelligence looks at the drivers of the well-established probiotic supplements e-commerce marketplace in South Korea.

What this report tells you

  • Key numbers for South Korea, reviews, online engagement and price.
  • An overview on immunity, digestion and  women’s health.
  • Competitive landscape including differentiators; format, dosage, delivery systems.
  • Supply chain – who are the main ingredient suppliers and their partners.
  • Ingredient make up of most reviewed brands, including any pre-biotics.

Report Chapters

  • Country overview
  • Product analysis by:
    • Target population
    • Format
    • Price
    • Delivery system
  • Health benefit analysis with focus on:
    • Digestion
    • Immunity
    • Women’s health
  • Health claims by:
    • On pack
    • On websites
  • Competitive landscape
  • Supply chain
  • Ingredients by:
    • Species/strains: Generic versus proprietary
    • Prebiotics
    • Dosage
    • Methodology

Quick facts:

  • South Korea demonstrates a high level of online engagement with probiotic supplements, and a relatively stable ecommerce channel with only 5% of products withdrawn in the period of research – July 2017 – July 2020.
  • Taking a close look at July 2020 figures highlights that probiotic supplements supporting a stated health benefit of Gut Flora , have the most reviews, 386k.
  • At the far end of the scale, and in the same period, the weakest figures was recorded by probiotics claiming to support Healthy Ageing – with a decrease in reviews of (-88%).

Ewa Hudson Lumina Intelligence

About the author

Ewa Hudson
Director of Insights Lumina Intelligence
With 20+ years experience in tracking health and wellness, microbiome and e-commerce trends, Ewa offers a unique perspective and expertise on the marketplace and its growth opportunities. She oversees the research and content strategy for Lumina Intelligence, a business intelligence service from William Reed. In her previous role, Ewa managed the global Health and Wellness, Nutrition and Ethical Labels industries at Euromonitor International. She has a master’s degree in economics from the university of Poznan, Poland and a postgraduate Marketing studies at the University of Westminster in London.

South Korea: Probiotic supplements in e-commerce

€500

BUY THE REPORT