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This Lumina Intelligence report summarises consumer and prospect activity around probiotic supplements claiming to support digestion and immunity.
Whilst Taiwan ranks 5th globally by reviews for probiotics, the online engagement is driven by products targeting only five health benefits linked to the broader digestion and wellbeing.
In this report we detail the most popular products, brands, suppliers, strains and species in terms of online engagement in this exciting market.
India’s rapidly advancing probiotic e-commerce market sees reviews up 468% in the 6 month period January to July 2020. This strong engagement moves India to rank 6th globally, ahead of France and Japan.
With close to half a million customer reviews (July 2020) South Korea demonstrates a high level of online engagement with probiotics, ranking 2nd globally.
After a slow start in the adoption with e-commerce up to the end of 2018, Spain has seen an exciting acceleration of consumer engagement.
Being one of the least developed e-commerce markets for probiotics supplements, Australia is catching up fast, with the number of customer reviews rising by 192% in the first half of 2020 compared to 36% in the previous six months.