Taiwan: Probiotic supplements in e-commerce
€500
About the report
Published December 2020. Whilst Taiwan ranks 5th globally by reviews for probiotics, the online engagement is driven by products targeting only five health benefits linked to the broader digestion and wellbeing. The strong position of local players (73% of products claim to be made in Taiwan ) coupled with few products for the symptom consumer create opportunities for partnerships between domestic players and novel probiotic strain suppliers.
As part of its new series of country fact sheets, Lumina Intelligence looks at the drivers of the probiotic supplements e-commerce marketplace in Taiwan.
What this report tells you
- Key numbers for Taiwan, reviews, online engagement and price.
- An overview on immunity, digestion and women’s health.
- Competitive landscape including differentiators; format, dosage, delivery systems.
- Supply chain – who are the main ingredient suppliers and their partners.
- Ingredient make up of most reviewed brands, including any pre-biotics.
- Country overview
- Product analysis by:
- Target population
- Format
- Price
- Delivery system
- Health benefit analysis with focus on:
- Digestion
- Immunity
- Women’s health
- Health claims by:
- On pack
- On websites
- Competitive landscape
- Supply chain
- Ingredients by:
- Species/strains: Generic versus proprietary
- Prebiotics
- Dosage
- Methodology
About the author
Ewa Hudson
Director of Insights Lumina Intelligence
With 20+ years experience in tracking health and wellness, microbiome and e-commerce trends, Ewa offers a unique perspective and expertise on the marketplace and its growth opportunities. She oversees the research and content strategy for Lumina Intelligence, a business intelligence service from William Reed. In her previous role, Ewa managed the global Health and Wellness, Nutrition and Ethical Labels industries at Euromonitor International. She has a master’s degree in economics from the university of Poznan, Poland and a postgraduate Marketing studies at the University of Westminster in London.