CONVENIENCE TRACKING PROGRAMME
Helping Brands Grow in UK Convenience Through Always-on Insight
Always-on shopper, category and retailer insight for the UK convenience channel – all in one platform. Continuous weekly data tracks shopper behaviour as it happens, enabling commercial, category and insight teams to identify trends faster and improve performance.
Identify real category growth and prioritise where to invest
Category-level intelligence to spot early growth drivers and performance shifts across convenience channels, retailers and missions.
- Track your KPI performance over time across channels, retailers and store formats.
- Gain clarity on category growth drivers — promotions, seasonality & key shopper missions
- Uncover cross-shop basket insight highlighting adjacent categories with the strongest uplift potential
- Prioritise range, pricing, innovation and activation decisions based on where they will deliver the greatest commercial impact
Drive higher conversion with propositions aligned to shopper needs
We provide brands and retailers clarity on what truly drives shopper choice and spend across convenience. Go beyond EPOS data to reveal who your shoppers are, the missions they’re on and the motivations behind every trip.
- Identify the shopper groups and retailer facias driving performance and how this differs by channel
- Uncover the missions, occasions and motivations behind each trip, revealing what really influences choice and drives spend
- Track satisfaction, loyalty and experience to pinpoint where your offer is under- or over-delivering
- Explore how behaviour changes over time, helping you align proposition, pricing and activation to real shopper needs
Benchmark performance across all major convenience channels & formats
Use fascia-level, shopper-led insight to prioritise opportunities, tailor strategies and strengthen retailer conversations.
- See how your category performs by retailer, symbol group and channel to understand where you are over- or under-indexing
- Benchmark performance to identify strengths, gaps and areas for focus — grounded in independent shopper evidence
- Support joint business planning with credible insight that explains performance, not just reports it
- Unrivaled shopper insights across Symbol groups, Independents, Forecourts and Grocery Convenience retailers
The largest and most granular data on the UK convenience channel
Our nationally representative shopper research captures missions, trips and baskets across the UK convenience channel, refreshed every four weeks — providing a continuous, reliable view of how behaviour and performance evolve over time.
With 78,000+ shopper interviews per year across core convenience categories and all major fascias, the dataset delivers the depth and consistency insight, category and commercial teams need to size opportunities and track performance with confidence.
78,000
shopper interviews per annum, capturing 4,000–5,000 shopper trips every 4 weeks and weighted to reflect UK convenience shoppers.
20+
core convenience categories covering food to go, snacking, soft drinks, chilled, bakery, grocery, household, health & beauty and more. See the categories covered
40+
convenience fascias, including symbol groups, forecourts, managed estates and independents across the UK. See the facias included
Self-serve dashboards and analytical tools to explore insights, test hypotheses and support decision-making
Bring shopper missions, behaviours and basket dynamics together to reveal what truly drives category performance. Designed for category, insight and commercial teams, the Category Strategy Tool helps turn insight into clear, data-led category stories supporting smarter strategic decisions and stronger retailer conversations.
What this tool enables
- Build evidence-led category strategies grounded in shopper behaviour
- Identify the missions and drivers shaping category performance
- Create clear, customer-ready narratives for internal and retailer use
Compare performance across retailers, channels and shopper types to quickly identify where the biggest opportunities and risks sit in UK convenience.
The Retailer Benchmarking Tool helps teams move beyond channel averages making it easy to see how retailers over- or under-index, where performance is diverging, and what’s really driving the difference.
What this tool enables
- Quickly identify where retailers or channels are over- or under-performing, so conversations focus on the most meaningful opportunities and risks
- Benchmark retailers side by side to highlight strengths, gaps and points of difference with clarity and confidence
- Build customer-ready insight structured around who, what, where, when and why — aligned to real commercial questions
- Use shopper clusters to explain the why behind performance, giving stakeholders clear motivations and drivers
Get a clear, comparable view of shopper behaviour, category performance and missions across retailers and forecourts. Retailer & Forecourt Fact Sheets provide a fast, consistent snapshot of how shoppers behave and what they buy helping teams benchmark performance, spot differences and support retailer conversations with confidence.
What this tool enables
- Understand which categories and missions matter most by retailer or forecourt
- Profile shoppers by key demographics to add context to performance
- Track core KPIs such as spend, frequency and basket size
- Compare performance across promotions, impulse and planned missions
- Filter by retailer, forecourt brand, channel and time period for flexible analysis
Analyse Further gives analysts access to our most advanced data interrogation tool, offering full pivot‑style flexibility. Build bespoke reports from scratch and explore all available insight variables to shape the data however you need—all within the Lumina platform.
Our CTP Quarterly Reports give subscribers a concise overview of the latest quarter in convenience, summarising the key shifts in shopper behaviour, missions, categories and channel performance.
Each report highlights the most important trends from the past 13 weeks — making it an essential snapshot of what’s driving the market right now.
Turn our insight into your growth in the convenience channel
Let us walk you through the key dashboards and outputs, showing how they support planning, performance reviews and retailer conversations.
How clients use the Convenience Tracking Programme
The Lumina Intelligence’s Convenience Tracking Programme transitioned into a deeper, more dynamic and representative tracker of shopping behaviour which has increased its value within our business.
Programmes like Convenience Tracking Programme provided vital insights for us and our customers.
I have been using the Lumina data tools frequently since launch. Lumina Intelligence has taken the time to find the right solution for us which helps us gain additional clarity and insight into the data and therefore maximise the return. The insights as well as ability to drill down further into the data has been invaluable in understanding the ever-changing market, channel, and shopper dynamics, and the increased frequency of delivery has been timely to capture this.
I have been using the Lumina data tools frequently since launch. They have taken the time to find the right solution for customers which gets the maximum value from the research data.
Having used the Lumina Intelligence Convenience Tracking at McColl’s over the last year, we feel across the business that it is an invaluable product to understand the trends in convenience shoppers and their behaviours. We regularly use the data to update key senior stakeholders around shopper missions and trends, and specifically how our McColl’s shoppers compare, and where future opportunities for growth may be. The team at Lumina Intelligence are always on hand to support with any key questions/reporting queries and the overall solution is great value for money.
Lumina Intelligence Convenience Tracking programme has allowed us to create an aligned view of the convenience market across our internal teams. We can link our strategy to a reliable data source for the first time which gives us confidence when we can share our strategy with our customers.
We have stepped up our usage of Lumina Intelligence Convenience Tracking Programme both internally and externally with our customers. Lumina Intelligence have continually invested in ensuring the product meets our needs and we have recently started using automated monthly reports as part of our regular internal communications to the business on the performance within convenience for each of our core categories.
The Convenience Tracking Programme data supports us at SPAR UK in developing our marketing strategy. We built our shopper segments into the data to better understand our shoppers and their shopping behaviour. The CTP allows us to check our rankings on key metrics vs our competitive set. The continuous tracking data helps us to identify any key changes, as well as look at the impact of seasonality and other key events.
We have worked with Lumina Intelligence for a number of years on the Convenience Tracking Programme. We use the data to understand shopper demographics by fascia and track KPI’s in our key clients to support with sales and category material. We find our customers are very receptive to this data and help us develop our relationships into partnerships. The team are Lumina Intelligence support us through their expertise in this channel.
Case Study: Discover how DCS Group is utilising Convenience Tracking Programme's extensive shopper data
See how DCS Group utilises Convenience Tracking Programme data for an in-depth overview of the convenience market and to better understand the ever-changing behaviour of convenience shoppers.
Trusted by leading suppliers, wholesalers and retailers across UK convenience
Category coverage spanning core, impulse and food‑to‑go missions
Food & Bakery
- Bakery
- In‑store bakery
- Sweet bakery snacks
- Biscuits
- Sandwiches
- Hot food to go
- Chilled food to go
- Frozen
- Fresh meat & fish
- Fresh fruit & vegetables
- Yoghurts & chilled desserts
Drinks
- Soft drinks (carbonates, impulse, take‑home)
- Sports & energy drinks
- Fruit juice & fruit‑flavoured drinks
- Packaged hot beverages
- Hot drinks to go
Alcohol
- Beer & Cider
- Lager
- Wine
- Spirits
Confectionery & Snacking
- Confectionery (chocolate, sharing, instant, sugar)
- Crisps & snacks
Grocery, Tobacco & Other
- Tinned / packaged grocery
- Milk
- Butters & spreads
- Cigarettes & tobacco, vape and nicotine
- Newspapers & magazines
- National Lottery
- Household
- Health & beauty
Comprehensive coverage across the entire UK convenience channel
Managed Convenience
- Co‑op
- Little Waitrose
- M&S Simply Food
- Martins
- McColl’s
- Morrison’s Daily
- One Stop
- Sainsbury’s Local
- Tesco Express
- Central Convenience
- WHSmith
- Shop N Drive
- Asda
Symbols & Independents
- Best One
- Budgens
- Costcutter
- Day Today
- Lifestyle Express
- Loco
- Londis
- Mace
- Nisa
- Premier
- Simply Fresh
- SPAR
- Today’s
- An independent / unbranded corner shop
- Bargain Booze
- Centra
- Supervalu
- Family Shopper
- Go Local
- Key Store
- Select & Save
Total Forecourts
- BP
- Esso
- Shell
- Texaco
- Certas Energy
- Jet
- Other
Categories Covered
This content is displayed on mobile instead of pop‑outs:
Fascias Included
This content is displayed on mobile instead of pop‑outs.