Our Director of Insights Ewa Hudson shares key findings from the probiotics markets in the Americas through a series of Lumina Intelligence’s interactive dashboards.
Probiotics continue to shine in the first half of 2021 in the online world. The marketplace sees numerous product launches, geographical expansion of the existing brands and plenty of consumer activity. Lumina adds over 1,200 new products to its coverage as such. Growth rate of reviews in the first half of 2021 follows the exponential curve observed in 2020, driven by reviews coming from new products or sales in new territories.
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