Probiotics continue to shine in the first half of 2021 in the online world. The marketplace sees numerous product launches, geographical expansion of the existing brands and plenty of consumer activity. Lumina adds over 1,200 new products to its coverage as such.
Growth rate of reviews in the first half of 2021 follows the exponential curve observed in 2020, driven by reviews coming from new products or sales in new territories. Key area of probiotic innovation lies within novel health applications, with Lumina capturing over 45 new health benefits in the system to hit 80 in total.
In this workshop, originally recorded at Probiota Asia 2021, Lumina Intelligence’s Director of Insights shared key findings related to the Asian market using a series of interactive dashboards.
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