Has COVID brought a flood of new, curious consumers into the market?
Our Probiota 2021 talk “Catching new consumers: 5 trends in a COVID world” examines the impact of the pandemic on the way consumers research probiotics on search engines like Google. It offers deeper insight into the mindset of new consumers who entered the market in 2020 including their main concerns regarding probiotics and more specific drivers of growth within certain categories.
Watch this presentation for free today by filling out the form to the right.