After the pandemic: Business lessons and insights from 25 probiotic supplement e-markets
€6,600
About the report
Published February 2023. The COVID-19 pandemic provoked a boom in online probiotic supplement sales as locked-down consumers sought self-care immunity solutions.
Lumina Intelligence finds consumers sticking with their probiotic regimes even as the pandemic comes under control – 2021 growth of 21% remained strong at 18% in 2022.
This report provides a data-driven plunge into the 25 most important online probiotic supplement markets.
What this report tells you
- How different markets, probiotic firms and governments are responding to the post-pandemic world.
- Social commerce has quickly become mega-big business. Is your probiotic brand in the hands of the social media Influencerati?
- The US is still well out in front in a $2.3 billion global market but China has been usurped in second – by who might surprise you.
- The most important probiotic strains from the biggest players to the business-academia colabs taking giant research-led leaps into new health areas like the female menopause, the gut-skin axis, the gut-brain axis, the gut-liver axis and more.
- The marketing, research and formulation activities of the most important local and multinational probiotic brands.
- On-the-ground performance of the rising star in the probiotic sphere – postbiotics. It’s still niche but unlikely to stay that way for long as science builds and formulation versatility drives interest from brands and consumers alike.
- Reviews and ratings movements and analysis in all 25 markets. What’s the word on the e-street about your probiotic offering – or that of a rival?
- Which e-commerce channels are winning support in each country? From the all-purpose e-tailers like Amazon and Tmall, to the online health stores and pharmacies to the bespoke DTC probiotic brand sites.
- Key findings
- Global probiotic supplements in e-commerce – market overview
- Global postbiotic supplements in e-commerce – market overview
- Probiotic supplements – local insights across 25 countries
- Methodology
Total slides: 253
About the author
Ewa Hudson
Director of Insights Lumina Intelligence
With 20+ years experience in tracking health and wellness, microbiome and e-commerce trends, Ewa offers a unique perspective and expertise on the marketplace and its growth opportunities. She oversees the research and content strategy for Lumina Intelligence, a business intelligence service from William Reed. In her previous role, Ewa managed the global Health and Wellness, Nutrition and Ethical Labels industries at Euromonitor International. She has a master’s degree in economics from the university of Poznan, Poland and a postgraduate Marketing studies at the University of Westminster in London.