India: Probiotic supplements in e-commerce

Strategic Fact Sheets

Published November 2020. India’s rapidly advancing probiotic e-commerce sees reviews up 468% in the 6 month period January to July 2020. This strong engagement moves India to rank 6th globally, ahead of France and Japan.


What this report gives you:

  • Key numbers for India, reviews, online engagement and price.
  • An overview on immunity, digestion and  women’s health.
  • Competitive landscape including differentiators; format, dosage, delivery systems.
  • Supply chain – who are the main ingredient suppliers and their partners.
  • Ingredient make up of most reviewed brands, including any pre-biotics.

Quick facts:

  • Online reviews for probiotic supplements grow by 468% from January to July 2020.
  • The average price of probiotic supplements in India is US$30, and this price is average for the APAC region.
  • Probiotics for children is the fastest growing target population group in India, with reviews up by 4046%  in the first half of 2020.

Preview – 2 slides of 54:


  • Country overview
  • Product analysis by:
    • Target population
    • Format
    • Price
    • Delivery system
  • Health benefit analysis with focus on:
    • Digestion
    • Immunity
    • Women’s health
  • Health claims by:
    • On pack
    • On websites
  • Competitive landscape
  • Supply chain
  • Ingredients by:
    • Species/strains: Generic versus proprietary
    • Prebiotics
    • Dosage
    • Methodology

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