Probiotics for Adults – Strategic Product Roadmap Fact Sheets

Published August 2020. Lumina Intelligence found 945 probiotics across 25 countries targeted towards adults. This report provides a top line e-commerce landscape overview of probiotics for adults through a range of strategic fact sheets.  It includes regional analysis by brand owners, species and probiotic suppliers, complemented by related scientific studies.  A part of a series of five reports analysing probiotics by target population to support strategic product roadmap planning.


What this report gives you:

  • An analysis of the global competitive e-commerce landscape for probiotics targeted at adults.
  • Regional developments in consumer engagement across the leading:
    • Brand owners, brands and products ranked by the number of customer reviews and star rating attributed to the products.
    • Species and proprietary strains present in formulations of analysed probiotics.
    • Probiotic suppliers
    • Health benefits.

Quick facts:

  • Probiotics for adults lack the dynamism of other target populations as measured by the online customer engagement from January 2017 to July 2019. The 2nd half of 2019 saw a turn with a rising consumer interest in Americas and Europe. The number of customer reviews grew globally by 261% in 2 years to 675 thousand.
  • Constipation is a key health benefit driving consumer engagement in Asia, lactose intolerance in Europe and allergies and intolerances in Americas.
  • DuPont supplies the most reviewed probiotics for adults that declare proprietary strains, with a leadership challenged in Europe by Chr Hansen due to its acquisition of Astarte and UAS Labs.

Preview – 3 slides of 36:


  • Global Overview
  • Asia Pacific
  • Americas & International
  • Europe & Middle East and Africa

Got questions about the probiotics market?

We examine the key players, trends and target consumers in over 20 countries, as well as explore how Lumina can help you form a fact-based business strategy.

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