Sports Nutrition

As consumers become more health conscious day by day, sports nutrition has risen in prominence as a means to fill their needs. Brand portfolios have diversified and attracted new users. As the space develops and competition intensifies, it is vital to keep track of scientific breakthroughs, to monitor what innovations excite consumers and to optimise formulations in order to ensure business success.

Our reports are composed based on unique data covering protein powders, protein bars, branched-chain amino acids (BCAAs), pre-workout blends, nitric oxide boosters and creatine supplements. This captures 750 distinct brands and over 2,600 of the top performing brand variants across 20 countries.

2.4 million+ reviews
Taken from leading online retailers and manufacturers' eCommerce platforms.
300+ ingredients
Including types of protein, botanicals, caffeine and proprietary ingredients.
Health benefits
Health benefits claimed on packaging across 50+ categories
Product claims
Including clean label and free from claims, broken down by 30+ types.

Did you know?

  • Online reviews for sports nutrition per capita

Canadians most engaged

When no. of reviews is divided by population size x 1000, Canadians & Belgians stand out for their online engagement in sports nutrition.

Lack of specific targeting

Despite 55% of companies believing their products target women*, only 2% of products are explicitly aimed at women.

Powders boast health benefits

62% of protein powders claim a health benefit, the most common being increasing muscle, improving recovery, and increasing strength.

Source: Lumina Intelligence, Q2 2018. Sports Nutrition categories include: protein powders, protein bars, branched-chain amino acids (BCAAs), pre-workout blends, nitric oxide boosters and creatine supplements. ‘Global’ refers to data collected from 20 countries over 5 continents.
*NutraIngredients Sports Nutrition Survey, 2018 – “What demographics do your products specifically target (top 8)?”


The Rise of Plant Protein in Sports Nutrition: This paper highlights the key trends that strengthen plant protein’s position in the market and explores ways in which manufacturers can succeed in differentiating their products.

Market Insight

November 2018

BCAAs: Sports nutrition’s most potent proteins

Shane Starling

Analysed in 20 countries. Lumina Data collected from Q2 2018 shows that BCAAs are one of the highest engagement areas in sports nutrition at the moment. Being seen in a variety of formats, from post-workout powders to pre-workout energy drinks, the category is growing in breadth at an astounding speed. In this report, we delve deep into the category and look into what is actually driving the consumers, and where things are headed.

Shane Starling

November 2018

Sports Nutrition Regulation in Asia Pacific

Diana Austen

Sports nutrition is a rapidly growing sector in Asia Pacific. Innovation in Asia generally stems from multinational companies who are looking to enter the market due to the increased consumer interest. However, regulation and claims permitted remains limited across the region, although this is changing. The exception is Australia, where the market is established and highly regulated. Here, innovation is focused on offering cleaner alternatives which in turn has its own regulatory challenges.

Diana Austen

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