Whitepaper: On-Trade/Off-Trade: a Balancing Act for Drinks’ Suppliers

In this whitepaper we consider how consumers have responded to government restrictions in 2020 in terms of their drinking habits and the interplay between the on- and off-trade sectors. We also look forward, thinking about the recovery of the pub sector and consumers’ intentions for the future.

Download the whitepaper to unlock:

  • The impact that the pandemic has had on the pub sector and how this has affected consumers’ drinking habits at home
  • The balance between in- and out-of-home occasions
  • A timeline for the recovery of the on-trade and some emerging opportunities for the sector
  • Opportunities in the off-trade including Low2No and hard seltzers

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