Probiotic e-commerce: Market size and brand share insights across 20 markets

Published October 2019. In this report, Lumina Intelligence delivers a country-by-country data dive into our comprehensive e-commerce probiotic supplement data, with 20 markets analysed.

Lumina is bringing unrivalled detail to the e-commerce probiotic supplement space.” said Lumina director of insights Ewa Hudson. “Our data is the first to show how specific probiotic strains resonate with online consumers.


What this report gives you:

  • Market sizes and movements defined and ranked.
  • Market share for top brands.
  • Keys to understanding reviews and ratings.
  • Breakdown of major e-tailers and the rise of product removals.
  • Analysis of brand-by-brand marketing strategies.
  • Influence of regulations.
  • Demographic drill downs


  • Category coverage: Probiotic supplements
  • Country coverage: Australia, China, Japan, South Korea, Taiwan, USA, Canada, Brazil, Mexico, Belgium, Finland, France, Germany, Italy, Poland, Russia, Spain, Sweden, UK, South Africa.
  • The report includes actual data from 2018 and a forecast for 2019.

Preview – 2 slides of 150:

Got questions about the probiotics market?

We examine the key players, trends and target consumers in over 20 countries, as well as explore how Lumina can help you form a fact-based business strategy.