Did you know?
- Online reviews for sports nutrition per capita
Canadians most engaged
When no. of reviews is divided by population size x 1000, Canadians & Belgians stand out for their online engagement in sports nutrition.
Lack of specific targeting
Despite 55% of companies believing their products target women*, only 2% of products are explicitly aimed at women.
Powders boast health benefits
62% of protein powders claim a health benefit, the most common being increasing muscle, improving recovery, and increasing strength.