Sports Nutrition

As consumers become more health conscious day by day, sports nutrition has risen in prominence as a means to fill their needs. Brand portfolios have diversified and attracted new users. As the space develops and competition intensifies, it is vital to keep track of scientific breakthroughs, to monitor what innovations excite consumers and to optimise formulations in order to ensure business success.

Our data covers protein powders, protein bars, branched-chain amino acids (BCAAs), pre-workout blends, nitric oxide boosters and creatine supplements – capturing 750 distinct brands and over 2,600 of the top performing brand variants across 20 countries.

2.4 million+ reviews
Taken from leading online retailers and manufacturers' eCommerce platforms.
300+ ingredients
Including types of protein, botanicals, caffeine and proprietary ingredients.
Health benefits
Health benefits claimed on packaging across 50+ categories
Product claims
Including clean label and free from claims, broken down by 30+ types.

Did you know?

  • Online reviews for sports nutrition per capita

Canadians most engaged

When no. of reviews is divided by population size x 1000, Canadians & Belgians stand out for their online engagement in sports nutrition.

Lack of specific targeting

Despite 55% of companies believing their products target women*, only 2% of products are explicitly aimed at women.

Powders boast health benefits

62% of protein powders claim a health benefit, the most common being increasing muscle, improving recovery, and increasing strength.

Source: Lumina Intelligence, Q2 2018. Sports Nutrition categories include: protein powders, protein bars, branched-chain amino acids (BCAAs), pre-workout blends, nitric oxide boosters and creatine supplements. ‘Global’ refers to data collected from 20 countries over 5 continents.
*NutraIngredients Sports Nutrition Survey, 2018 – “What demographics do your products specifically target (top 8)?”

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