Probiotics in the United Kingdom

€500

About the report

Published July 2018. This report summarises the overall landscape of probiotic supplements, juice, kombucha and probiotic cosmetics in the UK, in the world of online retail. Lumina Intelligence compiles and synthesises ingredients, claims, customer review scores, science and regulation to give key insights into what drives the probiotic market, highlighting major product development and brand optimisation opportunities.

What this report gives you

  • An overview of the UK probiotics market including public attitude, regulation, consumer engagement with probiotics in the UK and growth opportunities – plus brand diversity and key product categories.
  • What the leading clean label and ethical claims are on packaging and what labelling trends the UK market is leaning towards.
  • Targeting and formulation: What health benefits matter most, species diversity, targeting the health concerns of particular populations, dosage and number of strains.
  • Addressing consumer concerns about efficacy using delivery technology claims  and how the UK market compares to the rest of the world for this.
  •  Formats and how they change between target populations.
  • A summary of probiotic research and regulation in the UK.
  • Conclusions and recommendations.
  • Big Picture
  • Clean Labels
  • Targeting & Probiotics Formulation
  • Delivery Technology, Format & Other Ingredients
  • Research & Regulation
  • Conclusions & Future Outlook