Probiotics and Women’s Health

Published July 2019. This report reviews the presence of probiotic products targeted towards women and the increase of engagement of those products online from December 2017 to 2018. It also looks at the broader online space, including social media. The report discusses the importance of probiotics to Women’s Health. It highlights the current key growth areas in Women’s Health by focusing on the core health positions that are gaining the most traction online, spotlighting the future health benefits of probiotics that may impact Women’s Health.


What this report gives you:

  • Prevalence and online engagement: Audience size,  review data by category and country and brand presence for women’s health.
  • Central health conditions: Current leaders, growth areas and future prospects.
  • Brands coming top for engagement with products pertaining to specific women’s health concerns.
  • Probiotic species in women’s health products: The most present and the best received by consumers.
  • Recommendations for capitalising on present and future growth areas in this niche.
  • Extensive appendix of scientific studies relating to probiotics targeting women’s health concerns.

Quick facts:

  • A tenth of all bestselling probiotics captured by Lumina Intelligence online target women and these products accumulated 4% of all reviews in December 2018.
  • Between December 2017 and December 2018 the number of reviews for women’s probiotics in 20 countries increased 576% – second only to products targeting children.
  • Online engagement is highly concentrated in China and the US, with only minimal engagement in other nations. China alone accounts for almost 90% of online probiotic reviews for female-focused probiotics.
  • Urinary tract, vaginal health and pregnancy are key health conditions with brands like Renew Life and Life-Space dominating. Vaginal health products alone were reviewed 35,000 times.

Preview – 2 slides of 42:


  • Scope
  • Executive summary
  • Probiotics for women: Prevalence and online engagement
  • Probiotics benefiting women’s health: Key areas for growth, future prospects and species diversity
  • Lumina recommendations
  • Study appendix

Got questions about the probiotics market?

We examine the key players, trends and target consumers in over 20 countries, as well as explore how Lumina can help you form a fact-based business strategy.

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