Growing consumer awareness of probiotics and their functional health benefits has led to considerable expansion in the global probiotics market. It is vital to keep track of scientific breakthroughs, regulation and proprietary ingredients in order to make successful business decisions. Our data includes probiotic supplements, juice, cosmetics and kombucha – capturing 900 brands and over 1600 brand variants from 20 countries.

700k reviews
Taken from leading online retailers and manufacturers' eCommerce platforms.
900+ brands
Data from over 900 brands and over 1,600 brand variants.
40+ species
Captured in our data, with a further deep-dive into proprietary strains.
Product data
Including dosage, delivery technologies, clean label and more.

Did you know?

China keen on reviews

Our data shows China dominates the online review space, with 404,000 reviews collected from the country.

Key areas

After digestion and immunity, women’s health is the 3rd key area globally for probiotic supplements, presenting massive opportunity.

Gluten free
Soy free
Dairy free
Sugar free

US 75% Gluten Free

75% of captured probiotic supplements in the US are free from gluten, further demonstrating the rising popularity of free from products.

Source: Lumina Intelligence, Q4 2017. Probiotic categories include: supplements, kombucha, probiotic juice and cosmetics. ‘Global’ refers to data collected from 20 countries over 5 continents.


The Microbiome Through the Life Stages: Life Stage Probiotics in a Digital World. The terrain for developing and marketing probiotics is changing fast. Research into the human microbiome and how its impact on health varies over the course of a lifetime is revolutionising the therapeutic applications of probiotics…

Market Insight

January 2018

Overview of regulation in Europe, for the use of the term probiotics.

Diana Austen

Does the term ‘probiotic’ still exist to the consumer? This report looks at the regulatory situation across Europe, encompassing EU countries and elsewhere. Assessing whether the lack of claims for probiotics has harmed the industry and the way in which different countries have become accustomed to other terms including bacteria, bio and strain-specific terms. It covers the different applications for probiotics including food, supplements, medical foods and pharmaceuticals.

Diana Austen

July 2018

Market Analysis for IBS-positioned probiotic supplements in 20 countries.

Shane Starling

Global IBS market shows symptoms of massive opportunity. There are between 140 and 580 million IBS sufferers, many undiagnosed, and a pool of 220 million young women in need of nutritional support for IBS symptoms. Although not conclusive, a significant body of research has found that single and multiple strain probiotic supplementation, as well as synbiotic supplementation, can be effective in offering relief for most IBS symptoms.

Shane Starling

Ewa Hudson interview at Food Ex 2018

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