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South Korea most engaged
When China is excluded, South Korea dominates the online review space with 337k reviews collected from the country.
After digestion, immunity & wellness skin & women’s health are key areas globally for probiotics, presenting massive opportunity.
US 45% soy free
45% of captured probiotic supplements in the US are free from soy, further demonstrating the rising popularity of free from products.
Source: Lumina Intelligence, January 2020. Probiotic categories include: supplements, kombucha, probiotic juice and cosmetics. ‘Global’ refers to data collected from 25 countries over 5 continents.
The Rise of Psychobiotics: How and why these new probiotics are conquering the world. Assesses the future impact of probiotics targeted at the gut-brain axis, how they are received by consumers and what strategies brands may adopt in positioning and promoting these products to their potential audience…
Market size and brand share insights across 20 markets
The ultimate overview of the probiotic e-commerce. In this report, Lumina Intelligence delivers a country-by-country data dive into our comprehensive e-commerce probiotic supplement data, with 20 markets analysed. Includes market sizes and movements – defined and ranked, market share for top brands, keys to understanding reviews and ratings, breakdown of major e-tailers and the rise of product removals, analysis of brand-by-brand marketing strategies, the influence of regulations and demographic drill downs. The report includes actual data from 2018 and a forecast for 2019.
Probiotics for skin health, eczema, allergies & more
Knowledge around the way nutritional inputs affect the skin microbiome is rapidly advancing and this body of evidence is helping shape diverse and expanding probiotics for skin markets globally. Lumina’s 20 country survey of online offerings found approximately 120 probiotic topical cosmetic products and about 25 orally ingested probiotic food supplements targeted at those with allergies, eczema or other skin irritations including acne. In our report on ‘skinbiotics’ we get under the skin of probiotic cosmetics and ingestible probiotics to find a thriving market full of opportunity to grow.