In response to feedback from industry, Lumina Intelligence are excited to be releasing our new offering, an interactive market data visualisation file of our extensive market research. This file is presently available for our Sports Nutrition and Sustainability markets, with a similar file on Probiotics being released soon.
This data file summarises the sports nutrition data into easy to read visuals, which give an overview of the sports nutrition market, in an interactive format.
Using the drop-down menus on the page, the data and charts can be specialised; by brand, country or market, dependent on the data type. By hovering over a value, you can get drill down information on the data point.
The data covers:
- Brand overviews, inc. product positioning and top-selling brand portfolios
- Brand and brand owner league tables
- Overall product engagement matrices, by
- Product type
- Target Demographic
- Health Benefit
- An overview of product formulation, on how product and consumers are interacting with different ingredients