Lumina insights and data focus exclusively on the online channel, providing must-have support for your product development by:
- Identifying where the emerging market opportunities are.
- Pin pointing what health benefits consumers are searching for.
- Benchmarking key formulation detail which is successful with consumers.
- Providing detail for competitor analysis.
Our data includes probiotic supplements, juice, cosmetics and kombucha – capturing over 3,100 brand variants from 25 countries.
Did you know?
Most engaged countries
In 2020 the USA overtook South Korea in global ranking for online reviews, whilst China remains the unquestionable leader.
After digestion, immunity & wellness, skin health & diarrhoea are key areas globally for probiotics, presenting massive opportunity.
BI-04 is the most prevalent strain in probiotics positioned for immunity, which saw a boost in review numbers in the wake of COVID-19.
Source: Lumina Intelligence, December 2020. Probiotic categories include: supplements, kombucha, probiotic juice and cosmetics. ‘Global’ refers to data collected from 25 countries over 5 continents.
COVID-19: A Game Changer for Probiotics
This free whitepaper published in March 2021 examines how the pandemic has impacted post-purchase consumer engagement with probiotics, the role of probiotics in defending against infections and opportunities in the market.
Hear from our Clients:
Chief Business Develpment Officer Jordi Riera explains how Lumina’s reports and dashboards help AB-BIOTICS benchmark products on the market, anticipate trends in probiotics and prioritise actions in their development pipeline.
Global Probiotics Market: Trends & opportunities
Probiotics form a large and much-discussed segment of the nutraceuticals space. In this guide, we take a look at the global probiotics market, its key players and what consumer sentiment can tell us about trends and opportunities for growth.
India’s rapidly advancing probiotic e-commerce market sees reviews up 468% in the 6 month period January to July 2020. This strong engagement moves India to rank 6th globally, ahead of France and Japan.
With close to half a million customer reviews (July 2020) South Korea demonstrates a high level of online engagement with probiotics, ranking 2nd globally.
After a slow start in the adoption with e-commerce up to the end of 2018, Spain has seen an exciting acceleration of consumer engagement.
Being one of the least developed e-commerce markets for probiotics supplements, Australia is catching up fast, with the number of customer reviews rising by 192% in the first half of 2020 compared to 36% in the previous six months.
To track probiotic ecommerce, this is the best tool we’ve tried. At the end of the day, it covers a lot of countries and products without losing accuracy. We always keep an eye on Lumina for anticipating the trends in probiotics. We have a very broad pipeline of development and always need to prioritise – we rely on these trend reports to sometimes decide on what we develop first.
Lumina Intelligence helped me understand better probiotic supplement position not only at a global level but also going deeper, showing the trends related to a specific country region. It is a really completed platform that gives you an idea of the probiotic market, not only for supplements, but also for fermented food and cosmetics.
Lumina provides us which some key differentiating elements which are really useful for us. For example, which suppliers are behind each one of the already existing products on the market. With Lumina we get real data and the confidence that the people working behind the data are people that know the market. This, given the situation in the probiotics market nowadays, is really quite unique.
I would strongly recommend Lumina for any company within the probiotics and sports nutrition sector, as well as any other related company operating in those markets. The tool offers integrated and quality information needed to take efficient decisions and hence, compete in these highly dynamic markets.
We were seeking a way to evaluate the probiotics market in terms of market value, products, product labelling, strains used, and how developing trends differ by target population and application. Lumina Intelligence has provided us with the data to do this. We can now better evaluate the direction of trends and different applications based on target populations; it’s become a critical tool for us.