NUTRITION

Probiotics

Growing consumer awareness of probiotics and their functional health benefits has led to considerable expansion in the global probiotics market. It is vital to keep track of scientific breakthroughs, regulation and proprietary ingredients in order to make successful business decisions. Our data includes probiotic supplements, juice, cosmetics and kombucha – capturing 1,400 brands and over 3,100 brand variants from 25 countries.

Companies we work with:

4 million+ reviews
Taken from leading online retailers and manufacturers' eCommerce platforms.
1,400+ brands
Data from over 1,400 brands and over 3,100 brand variants.
40+ species
Captured in our data, with a further deep-dive into proprietary strains.
Product data
Including dosage, delivery technologies, clean label and more.

Did you know?

South Korea most engaged

When China is excluded, South Korea dominates the online review space with 337k reviews collected from the country.

Key areas

After digestion, immunity & wellness skin & women’s health are key areas globally for probiotics, presenting massive opportunity.

Soy free
0%
Wheat free
0%
Nut free
0%
Sugar free
0%
Lactose free
0%

US 45% soy free

45% of captured probiotic supplements in the US are free from soy, further demonstrating the rising popularity of free from products.

Source: Lumina Intelligence, January 2020. Probiotic categories include: supplements, kombucha, probiotic juice and cosmetics. ‘Global’ refers to data collected from 25 countries over 5 continents.

FREE WHITEPAPER

The Rise of Psychobiotics: How and why these new probiotics are conquering the world.  Assesses the future impact of probiotics targeted at the gut-brain axis, how they are received by consumers and what strategies brands may adopt in positioning and promoting these products to their potential audience…

Reports

October 2019

Probiotic e-commerce: Market size & company share insights

Ewa Hudson Lumina Intelligence

The ultimate overview of the probiotic e-commerce. In this report, Lumina Intelligence delivers a country-by-country data dive into our comprehensive e-commerce probiotic supplement data, with 20 markets analysed. Includes market sizes and movements – defined and ranked, market share for top brands, keys to understanding reviews and ratings, breakdown of major e-tailers and the rise of product removals, analysis of brand-by-brand marketing strategies, the influence of regulations and demographic drill downs. The report includes actual data from 2018 and a forecast for 2019.

Ewa Hudson

May 2020

Immunity, inflammation, oral health and respiratory probiotics

Ewa Hudson Lumina Intelligence

For this report, Lumina Intelligence considered probiotics positioned only to support immunity, inflammation, oral health and respiratory. This included 1116 products in 25 countries on five continents across probiotic supplements, juice, kombucha and cosmetics.
This report provides a top line market overview highlighting countries with the largest prevalence of such probiotic products and corresponding online customer engagement.

Ewa Hudson

Irene Atlantia Foods
Irene Cisma Diaz
Atlantia Food Trials
Marketing Executive

I would strongly recommend Lumina for any company within the probiotics and sports nutrition sector, as well as any other related company operating in those markets. The tool offers integrated and quality information needed to take efficient decisions and hence, compete in these highly dynamic markets.

Tommaso CSL
Tommaso Spinelli
Centro Sperimentale del Latte
Business Analyst

We were seeking a way to evaluate the probiotics market in terms of market value, products, product labelling, strains used, and how developing trends differ by target population and application. Lumina Intelligence has provided us with the data to do this. We can now better evaluate the direction of trends and different applications based on target populations; it’s become a critical tool for us.

Daniel Calvo ADM Biopolis
Daniel Ramon Calvo
ADM Biopolis
Marketing & Communications Manager

Lumina provides us which some key differentiating elements which are really useful for us. For example, which suppliers are behind each one of the already existing products on the market. With Lumina we get real data and the confidence that the people working behind the data are people that know the market. This, given the situation in the probiotics market nowadays, is really quite unique.

Silvia Castegnaro ROELMI HPC
Silvia Castegnaro
ROELMI HPC
Product Manager

Lumina Intelligence helped me understand better probiotic supplement position not only at a global level but also going deeper, showing the trends related to a specific country region. It is a really completed platform that gives you an idea of the probiotic market, not only for supplements, but also for fermented food and cosmetics.

Cosmetics Design Interviews Ewa Hudson

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